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salma akter
Jul 30, 2022
In Wellness Forum
NetEase Cloud Music is a music product that focuses on discovery and sharing. It relies on professional musicians, DJs, friend recommendation and social functions to create a new music life for users. The product was officially released on April 23, 2013. As of April 2017, the product has included nine platform clients for iPhone, Android, Web, PC, iPad, WP8, Mac, Win10UWP, and Linux. In 2013, NetEase Cloud Music, which entered the Music Red Sea, was at a disadvantage in the early stage of the copyright battle, so it accelerated in the social ecology . With the playlist as the product structure, the editing right of the song list is handed over to the user, providing users with more ways to discover music. Market overview In November 2016, NetEase Cloud business email list Music launched the "Stone Project" to support independent music with a fund of 200 million yuan. By the end of 2017, more than 50,000 independent musicians had settled on the NetEase Cloud Music platform and uploaded more than 1 million original works. In November 2017, the total number of users exceeded 400 million. According to the official data provided by NetEase Cloud Music, there are currently 448 star users, 996 musicians and 1,394 musicians in the product. According to the "2017 China Mobile Internet Annual Report" released by the mobile big data service provider QuestMobile, in the mobile music industry, NetEase Cloud Music's 30-day retention rate ranks first in the industry, reaching 35.6% (other music apps generally only have 30%), And it was selected as the TOP10 APP of mobile netizens in first-tier cities and the first TOP10 APP of mobile netizens in second-tier cities. NetEase Cloud Music's performance in terms of publicity and music payment capabilities is even more prominent. The "2018 China Digital Music Consumption Research Report" released by iResearch shows that among the 20 digital albums online in 2017, NetEase Cloud Music Music has achieved the No. 1 sales result of 13 albums, especially in European and American music and independent music digital albums. Among the 8 digital albums of European and American music, NetEase Cloud Music occupies 6 of the top sales.
APP Review: Analysis of "NetEase Cloud Music" APP
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salma akter

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