Jun 21, 2022
In Wellness Forum
Regardless of the results obtained by this company email list action, no one can doubt that it is a strong commitment by El Corte Inglés to reinvent itself on social channels. The series is played by four influencers, which is also a note to highlight, in the sense that actors have been dispensed with and it has been decided to bet on people, who although they were outside the acting sector, had a large number of followers, thus betting on try to transfer their fans from their own channels to the El Corte Inglés channel. The turn in the strategy of El Corte Inglés at the digital level, company email list specifically in social networks, which for years had been in the spotlight for not having a good digital strategy that will enhance the brand, has sought to make a turn with the hiring by Mauro Fuentesas director of Social Media, a great company email list in the sector with extensive experience, incorporating him into the company's marketing and digital communication department. What happens in the webseries The series, which as I have mentioned, premiered on April 10 and will be broadcast every Tuesday, is called company email list and deals with the adventures of four influencers who share a flat. The series will be distributed in 8 episodes, which will be broadcast weekly through Instagram. The production stars the composer, producer and company email list Brisa Fenoy, the collaborator of the Radiotubers program of Los 40 Dante Caro; the model, graphic designer and art director Irina Isasia, and the youtuber Rafa Pacheco, better known as Logan G. With the series, El Corte Inglés seeks to get closer to the company email list public, as I mentioned, and bring the fashion of its stores to this public. All the influencers will appear dressed in looks from the different clothing brands that the company sells, such as: Tintoretto, Easy Wear, Green Coast and Formula Joven, both for women's and men's fashion. The series will also be broadcast on Wednesdays on the Facebook and Twitter channels of El Corte Inglés. A few years ago, El Corte Inglés decided to bet heavily on creating a digital strategy, and, in order to compete in online sales company email list the giant Amazon, it based its digital strategy on three keys: presenting an online catalogue, making product delivery more flexible by adapting to the consumer and work on an omnichannel strategy.