Jun 21, 2022
In Wellness Forum
As one of the few original websites in China, executive list Douban has quietly gone through fifteen years. Compared with a variety of new products executive list emerging in an endless stream, Douban has become an old man who walks alone. Relying on the accumulation of 15 years, Douban has this group of loyal users - "literary youth". But how can Douban achieve greater development based on a high-quality user base? What is the future development direction of Douban? This article will comprehensively analyze the current situation of Douban and how to develop in the future. This article will analyze the following aspects: Product function structure Competitive Analysis executive list user analysis user research Functional analysis and optimization plan Summarize 01 Product function structure Product Architecture As can be seen from the product architecture diagram of Douban, Douban is a scoring system and an interest community that combines book, video and audio, and uses advertising, knowledge payment and e-commerce business as a platform for commercial exploration. 02 executive list Competitive Analysis 2.1 Product positioning Yang Bo, the founder of Douban, said that Douban is a platform that helps users discover beauty. As soon as it was established, Douban is a ugc executive list community based on the interest of books, audio and video, with evaluation and discussion as the content. It aspires to be "our spiritual corner" and "to bring together the interests of 100 million people". As executive list a product full of "literary and artistic style", its users are also a group of "literary and artistic youths" who love reading, movies, and thinking, and want to discover and create beautiful people around them. Fifteen years later, unlike the drastic reform products around it, the changes it makes always seem to be a little slow and cautious.